wethe15 (600 x 300 px)

The WeThe15 global campaign was formed by a huge collaboration of international organisations from the worlds of sport, human rights, policy, communications, business, arts, and entertainment.

Their aim is to end discrimination, raise awareness, improve inclusion, and transform the lives of world’s 1.2 billion people with disabilities, 15% of the population.

For the first time in history, the IPC, Special Olympics, Invictus Games Foundation and the International Committee of Sports for the Deaf (Deaflympics) have teamed up.

Prince Harry, The Duke of Sussex, Patron of the Invictus Games Foundation, said: “One of the reasons why I was inspired to create the Invictus Games was to help destigmatise physical and invisible injuries and give the men and women who have experienced them a platform to show the world that they and we can accomplish anything when we put our mind to it. Everybody at the Invictus Games Foundation is honoured to join the WeThe15 campaign and believe in its mission to inspire meaningful change in communities around the world.”

The campaign was launched just ahead of the Tokyo 2020 Paralympic Games and their campaign film was played out during the Opening Ceremony reaching an estimated global audience of 250 million people. Take a look at athletes’ tattoos – more than 20,000 temporary tattoos of the WeThe15 were distributed to athletes in the Paralympic Village to wear during the competition.

For more information see:

Watch the fabulous WeThe15 Campaign Film below.

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