asb law is an innovative, client-centric, UK law and consultancy firm recognised for its resolve to challenge convention and find better ways of delivering legal services.

Over recent years, asb law has applied creative techniques and methodologies in delivering legal services that are genuinely suited to our clients'​ needs. Our approach combines an investment in client relationships with project management and continuous improvement principles to ensure a relevant and flexible service that is delivered in the most efficient manner.

Innovation and collaboration are two of our core values. We have been nominated for a number of innovation awards this year and our "standout"​ delivery model was recognised in the 2016 Financial Times’ report: The 50 most innovative law firms in Europe.

We operate from offices in the south east of England (Sussex and Kent) but our commercial client base is not defined by our geographic footprint. We act for a broad range of listed and privately owned companies, a significant number of mid and high-net-worth individuals and we support vulnerable people and their families and carers.

Our growth strategy concentrates on delivering value propositions that are genuinely tailored to the needs of our target client groups. Our ideal client is a like-minded individual or business that wants their law firm to collaborate with them – to work differently and better. asb law is a recognised specialist and has an enviable reputation in the travel, aviation, manufacturing, technology and financial sectors.

A formalised people engagement plan supports employee ambitions and an innovative rewards programme, based on client satisfaction measures, ensures alignment with the firm’s vision and values.

A Limited Liability Partnership since May 2010, asb law has 18 partners and 145 legal and support staff.

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